The emergence of social media as the dominant means of interaction has also opened up a new vista for businesses to engage people and use it for marketing purposes. A large number of people spend a large amount of time on social media platforms, providing businesses and the opportunity to promote their products on these platforms in a convenient and cheaper way. 

Instagram, with over a billion active monthly users as of 2018, according to Statista, may lag behind Facebook – which has over 2 billion – in this aspect, but it has some advantages over the bigger counterpart. It is another matter than Facebook owns Instagram. The Instagram audience is more involved and participative, their brand loyalty is higher, and the platform provides a more targeted reach for businesses. In case you would like to see your business multiply, it’s about time you lurch on to it by: 

Setting Up A Business Account

For a beginner, the first obvious step is to set up a business account on Instagram. It is free. If you already have a personal Instagram account, you can add a business account as well: Instagram allows you to set up as many as five accounts, and you can switch from one to another without having to log out and log in for each separate account. You need to provide an email address and a contact number and can also add a postal address. Tap ‘done’, and you have set up your business profile. That was the easy part requiring little creative or intellectual input. 

Deciding Who Your Target Audience Are

First, you have to decide what kind of people you want to reach out to. Keep in mind that most Instagram users are young – under 30 years of age. The USA has the largest number of Instagram users, followed by India and Brazil. A good way to go about this is to see what kind of buyers your product, or similar products, have. Check who follows you on social media platforms. 

Checking Your Competitors Profile

You should also check the profiles of your competitors, look up their activity and see what works for them and what doesn’t. Learn from their experience, pick up the useful ones and drop or modify what has failed to pay dividends.

Generating an Attractive Bio

The bio needs special attention. For example, if your company provides assignment help services, then do remember that the Instagram bio must tell the visitor about you and your service creatively as it is just 150 characters long. You can make it cheeky or keep it serious, depending on your product’s or brand’s character. Use hashtags. These are clickable and help showcase user-generated content, which is always more convincing and credible. You can also use emojis.

Adding a CTA

Adding a ‘call to action’ (CTA) button is a must, to let your clients make their bookings, ask questions, place orders, or generally do business with you. You can do this by going to ‘edit …

Information technology generally refers to all forms of technology used in the creation, storage, exchange and utilization of data, conversation and all multi-media forms of communication. With computer technology constantly changing and improving, businesses are being driven with the need for the right system that is based on the requirements and goals of their enterprise. They are considered business allies in an information-based economy.

What drives information technology is competition within the business environment and the progression of computer technology that it is a part of. The systems of technology involve varied shapes of many state of the art devices that help in the transmission of information to managers translating such information to their decisions in the organization’s operations.

There are many forms of information technology like computers, sensors, robots and decision support systems. The newest one being used in the market today are handhelds to help managers and subordinates to support their daily operations in the office. Due to the emergence of varied accounting system technology, Electronic Data Process Auditing now also known as Information Technology Auditing was launched to also cater to the need for technology control and as a response to utilize computers’ capacity for attestation services.

Information technology has revolutionized business operations. In shaping the structure and functions of work organizations, plants, and office, modern information technology is considered one of prime movers among many industries. When one talks about technology, it brings up a whole exciting world of computers and the Internet. It also prompts terms like server, intranet, security, firewall and network. Other terms in its jargon are Ethernet, VoIP and more.

Information technology has not always alluded to computers, but referred to the oldest information processor, which is the brain. Technology is perhaps man’s scientific attempt to imitate the brain’s efficiency in functions of communication and information storage. Thus it is essentially the communication, storage and processing of information that would suit the purposes of users.

Through the use of high technology in the form of state of the art computers and software systems, communication is well managed. Some companies refer to its Information Technology Department as MIS or Management Information Services. Large companies have bigger requirements for the Information technology departments with bigger responsibilities in information storage, information protection, information processing, information transmission, and even information retrieval. IT contributes to the success of these businesses as it works along side its human resources in accomplishing the organization’s tasks while reducing costs and opening new possibilities that have never been tried before by the company.

When the best of both science and technology is combined, what results is as powerful as today’s advancements in technology. So powerful it is that it is not only a part of man’s life — it dominates it. It makes him realize every second of his existence…